I think I know why Tully's is having a reverse 8-to-1 stock split
One word: Bellaccino.
Tully's answer to Starbucks' Frappuccino.
Bellaccino is one nasty iced drink. Today was the second and last time I had it. I must have excised the first time I drank it from memory, it was so bad.
References: Tully's expecting loss of nearly $10 million