We aren't buying because we aren't impressed

So says Adam Hanft in INC Magazine's "Wanted: Something New Under the Sun" from the July, 2003 issue.

He talks about using a "consumer excitement index" (CEI) instead of the existing consumer sentiment index to better understand the current consumer malaise.

And maybe the reason the music industry is dying isn't that consumers are naturally crooks, but that Pressplay and MusicNet -- the two industry-sponsored online ser-vices -- are more interested in litigating than motivating.

Written by Andrew Ittner in misc on Thu 10 July 2003. Tags: business, commentary