IKEA's prices
"How Ikea Designs Its Sexy Price Tags" from Business 2.0.'s October 2002 issue.
Sunday at Ikea, and there's a circus in the living room at the Swedish furniture retailer's jam-packed Emeryville, Calif., store. A dozen POÄNG armchairs (think of a cross between a dentist's chair and your grandmother's lap) are on display and all are occupied: one by an upside-down 4-year-old wearing a tutu, another by a pregnant woman with her feet up, a third by a teenager doing homework while his family shops, and another by a young student whose mother nags, "It grows on you, and it's only $79."