Blankenhorn on blog advertising
As in, how to get it right.
Now some, like Salon, demand attention for ads as the price of seeing any content. This is just plain stupid. Advertisers don't need forced attention, they need attention willingly given. If someone is looking at your ad with an angry expression on their face you have no hope of making a sale - and sales are what advertising is about.
He lists 5 ideas, the first of which is brain-dead simple - yet very few do it. The rest of the ideas are solid and worth considering.